Effective Date: 6/30/2026
PowerTrac Machinery, an R. Udelson Company ("PowerTrac," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with www.powertrac.com.
We may collect information that you provide directly to us, such as your name, phone number, email address, company name, location, financing inquiry details, rental inquiry details, equipment interest, and any other information you submit through forms, emails, phone calls, or other communications.
We may also collect certain technical information when you use our website, including your IP address, browser type, device type, operating system, pages viewed, referring website, approximate location, time and date of visit, and interactions with our website.
Our website may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies.
Some cookies are strictly necessary for the website to function. Other cookies and similar technologies may be used for analytics, advertising, remarketing, conversion measurement, social media features, website performance, and user experience improvements.
Where required by law, non-essential cookies and tracking technologies will not be activated unless you provide consent through our cookie consent banner or preference center.
You may accept, reject, or customize your cookie preferences where the option is made available. You may also control cookies through your browser settings.
With your consent where required, we may use third-party services such as Google Analytics, Google Ads, Google Tag Manager, remarketing tools, conversion tracking, and similar services. These services may collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, advertising, analytics, and personalized content.
These third parties may use cookies, pixels, tags, or similar technologies and may combine information collected from our website with information they have independently collected from your use of their services.
We may share information with:
We do not sell personal information in the traditional sense. However, certain advertising or analytics activities may be considered "sharing" or "selling" under some privacy laws. Where applicable, you may opt out through our cookie banner, privacy controls, or browser-based settings.
If you are a California resident, you may have rights under California privacy laws, including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, the right to opt out of certain sharing or selling of personal information, and the right not to be discriminated against for exercising your privacy rights.
To submit a privacy request, contact us using the information below.
Some browsers or devices may offer "Do Not Track" or similar signals. Our website may not respond to all such signals. Where legally required and technically feasible, we will honor recognized opt-out preference signals, such as Global Privacy Control.
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website, system, or transmission method is completely secure.
We retain information for as long as reasonably necessary for business, legal, tax, accounting, security, and operational purposes.
Our website may link to third-party websites, including financing providers, maps, social media platforms, manufacturers, or other services. We are not responsible for the privacy practices of those third-party websites.
Our website is intended for business and general audience use. We do not knowingly collect personal information from children under 13.
We may update this Privacy Policy from time to time. The updated version will be posted on this website with a new effective date.
PowerTrac Machinery
An R. Udelson Company
7181 NW 77th Avenue
Miami, Florida 33166
Phone: 305-819-3700
Email: INFO@POWERTRAC.COM
PowerTrac Machinery is a fourth generation family-owned and family-operated heavy equipment dealership, engaged in buying, selling, & renting heavy earthmoving and construction machinery.
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